CFF

Jon Gensler

When it comes to all things ocean, I am the first to admit that I am completely a fish out of water.

I was born and raised in the hills of West Virginia, went to West Point to join the Army over the Navy and have yet to take the sailing classes on the Charles river, offered free to all MIT students. And while I love to eat fresh fish, especially cooked over a fire or grill, I am just not going to be able to name all 50 plus species of rock fish that populate the coast of California. Read more

Jon Gensler

Five weeks ago, I left the comforting environs of Cambridge, Massachusetts and MIT Sloan for the unknown challenges awaiting me with the California Fisheries Fund.

Anticipating a huge cultural shift, I was prepared for pretty much anything, other than the highly professional, financial district high-rise in San Francisco where the CFF is co-located with the EDF.

I was also not expecting that I would find myself using nearly every subject I covered in my first year of MBA studies.  Within the first two weeks.

No, that is not an exaggeration. Read more