Customer behaviour

Madhavi Rao, MBA/MS at Ross School of Business and the University of Michigan

In her first term at Michigan Ross Madhavi encountered product paternalism and realised that she needed to rethink her approach to ‘doing good’ Read more

Aushima Thakur, Rotterdam School of Management, Erasmus University

A business education means that you tend to view the world through different coloured glasses, where ever you may be, even at an airport check-in desk Read more