Extra-curricular

Barbara O'Beirne, UCD Michael Smurfit Graduate School of Business

Sustainability is not about knitting your own sandals or hugging trees (although maybe after reading this, you might be compelled to do one or the other); sustainability is a business strategy and it is good for business – plain and simple.

Ask Marks & Spencer, Patagonia or Interface FLOR – every time they make the “right” decisions, they make money. How we use energy and harness resources is becoming a critical issue for everybody. Sustainability is about future-proofing your business, managing resources more efficiently, eliminating waste and connecting with the community and environment where you operate.