Luxury brand management

Christine Cheng, Essec MBA in Luxury Brand Management

What does an MBA in luxury brand management actually entail? FT blogger Christine Cheng gives an explanation 

Christine Cheng, Essec MBA in Luxury Brand Management

Luxury brand management is more an art than a science argues blogger Christine Cheng. It is just as valuable to understand what happens in a fashion workshop as it is to be able to read a balance sheet 

Lidija Pehak Kolenko, Essec Business School

Much has been happening over the last two weeks. We have a few projects currently ongoing. A financial accounting project which is due first, a cultural foundations of luxury brand management project, projects due for class presentation for the managing the global corporation class. I guess you get the picture, we have a lot of work to do.