marketing

Seda Saracer, SDA Bocconi

As I have mentioned, I have done my three-month long MBA summer internship in the brand marketing department of KitchenAid Brand – the luxury brand of Whirlpool. I worked in Whirlpool’s European headquarters and had the chance to work with colleagues from all over the world. Read more

Beth Bremner, HKUST

This is not only the title of one of my favourite marketing courses but, also what I have come to accept, is a large part of what the MBA is about. Read more

Alex Ferrari, University of Miami

How many times have we heard the phrase “I want to be my own boss”? Read more

Seda Saracer, SDA Bocconi

This term’s search for an internship has lasted more than the MBA students, career development service or SDA Bocconi school administration had expected. Read more

Rahul Bajaj, Chicago Booth

Here is a remarkable story of two of my classmates at Chicago Booth – David Lieb ’10 and Jake Mintz ’10 – who started a new technology company while pursuing their MBA at Chicago Booth. Their company, “Bump” started off as a wildly successful Apple iphone application that allows users to exchange contact information easily, but is now fast morphing into a universal mode for information exchange across platforms and perhaps might even become a payment gateway for mobile devices, among other things. Read more

Abhay Nihalani

I just returned from a field research visit to Kenya’s Coast province. The hub of the province, the town of Mombasa, is a renowned tourist mecca and jumping off point for some of the most stunning beaches East Africa has to offer.

But outside downtown Mombasa, poverty is conspicuous and sprawling. I was visiting retail pharmacy chains, large hospitals, NGOs and small-scale providers and learning about the differences in the health needs of the population there compared with inland areas.

Traditional healers on the roadside

Traditional healers on the roadside

One unique and distinct barrier to accessing formal health services among the population in the Coast is an entrenched traditional belief system. For example, many low-income patients will consult a muganga, or witch doctor, as a first-line of defence when they are sick. The alleged medicinal concoctions offered by these mugangas are mostly bogus mixtures of powders and herbs that are typically useless and sometimes harmful. On top of that, the muganga will demand payment with the threat of a curse. Families have been known to sell their goats – prized assets – to pay muganga fees. Worse, some expectant mothers believe that their baby will be still-born if they do not consult a muganga during pregnancy.

A local doctor and I lamented that these practices continue to have a detrimental effect not only on his business, but more importantly on the population’s health. If an individual is truly sick, mugangas will only serve to delay seeking effective treatment and could lead to complications. Further, muganga fees may send a family even further into poverty and leave them unable to seek additional treatment. Read more

Myha Truong

I have now surpassed the halfway point of my three-month internship with Multilingual Community Interpreter Services (MCIS) in Toronto. For the past 8 weeks, the bulk of my time has been devoted to writing responses to Request for Proposals (RFPs) and developing a framework to help MCIS work towards its social impacts and measuring the outcomes of these impacts.

While a generalisation, it is accurate to say that many non-profits devote a large portion of their time and resources chasing scarce and short-term funding, in order to stay in business. It comes as no surprise then that I have written two RFP responses to date. I admit, I do feel the pressure of writing a winning response to these contracts because they are vital to MCIS’ financial sustainability and in turn MCIS’ ability to pursue its social justice agenda. The pressure to win has meant working 14 hour days. The first year MBA experience, with its punishing workload, has certainly prepared me well for these working conditions. Read more