stakeholders

Jon Gensler

Everyone who works at the Environmental Defense Fund wants to change the meaning of the term “business as usual”.

The EDF was founded with its original intent to do just that, through whatever means necessary, to force those who were harming the natural environment to stop and pay society for their ecological “sins.”

You might even be familiar with its old unofficial slogan, “sue the bastards”. Despite this history, the EDF may currently be the leading proponent of market-based solutions and for working with corporations to find “the ways that work”. How did this happen?

This morning I found myself yet again in the conference room, this time with Fred Krupp, the president of EDF for the past 25 years. With these questions in my mind, I was priveleged to hear at first hand from the man who was instrumental in that change.