Super Bowl

Suhel Banerjee, Kellogg School of Management

The MBA year is flying by, but amid the academics there is plenty of time for socialising  Read more

Andrea Nowack, George Washington University

Washington DC is known for its political and business activity, but it is also a leading hub for the sports industry  Read more

Vera Guerreiro, Tuck School of Business

The advertising strategies behind this weekend’s Super Bowl are as interesting as the game itself Read more