News that Virgin Media has become the first ISP to agree to sending letters to customers suspected of downloading illegally shows that at least some in the industry are willing to try something new.
It may be that other companies will watch the reaction of Virgin Media customers before deciding to join them. Let’s face it, in recent years, those particular customers have been portrayed as a much put-upon bunch and if they can swallow this kind of Big Brother like behaviour, surely the others can.
However, if it becomes a matter of one ISP breaking ranks and the rest ostracising it, positions are likely to become entrenched even further.