A nice piece of research from Music Week (the full story is visible only to subscribers) suggests that the digitally dizzy music industry has seen its hopes for a new technology dashed once again. The USB album, pushed in the past year or more by Universal Music, Sony BMG and others, is not yet setting the world alight.
According to the magazine’s latest issue, figures from the Official Charts Company suggest the best selling USB album in the UK, Kylie Minogue’s ‘X’ has achieved sales of just 800, or 0.24 per cent of the albums sales across all formats.
“Record companies for the most part say that they are happy with the progress of the new format, and point out that many of the releases have been limited edition,” the article notes. That certainly redefines limited edition.