Money can’t buy you love – official

There are some financial mistakes you only make once. Being sold an endowment mortgage, and forgetting to sell my Northern Rock shares, spring to mind. But they pale in comparison with telling a woman that Valentine’s Day is (and, to my shame, I quote): “…a wholly artificial construct, devised solely to give the retail and leisure sectors a much-needed boost in the traditionally quiet first quarter.”

This really is not advisable. Trust me. Not only does it quadruple the cost of what could have been a straightforward visit to KFC via Clinton Cards, but it also results in an annual reminder that sufficient cash needs to be parted with this year – and, indeed, on every subsequent February 14th.

However, it seems that going to the other extreme in the pursuit of true love can prove even more costly. A few days ago, the Office of Fair Trading (OFT) issued a warning about “common internet dating scams that can leave you heart-broken and out of pocket.” Not a good combination. Trust me.

According to the Cupid Cops:

“The increased potential to meet new people online is being used by scammers to con people out of their money. Scammers target singles columns and dating websites to search for potential victims. They create fictitious online profiles or send out unsolicited emails or letters, often with fake photographs. Scammers use the trust gained to persuade victims to part with large sums, with some frauds going on for years.”

I know the feeling – every time I read the special St Valentine’s Day menu, for the 6.45-7.15pm sitting, at my fifth-choice restaurant.

So what’s the OFT’s advice? “If you receive any requests for money, be suspicious.”

More easily said than done. Trust me. Most men, when faced with requests for money from retailers and restaurateurs, end up spending up to five times as much as women on “romantics gifts and treats”, according to Tesco Bank. And 7 per cent of lovelorn fools lavish more than £200 on the objects of their affections.

It can’t buy you love – but it can buy you peace and quiet for another 12 months.



The FT’s Money blog is a forum for the latest news and insights from the UK’s personal finance scene. Matthew Vincent, the editor of FT Money and his team of reporters will upload their views and insights on what’s happening in the industry and how this affects people’s finances.

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Lucy Warwick-Ching is the FT’s new Money Online Editor and has been a UK Companies reporter covering tobacco, pubs and leisure companies as well as the deputy editor on House and Home.

Matthew Vincent is the FT’s Personal Finance Editor and was previously the editor of Investors Chronicle, where he also devised the award-winning online video The Market Programme, and produced the BBC-FT standalone magazine ‘How to be Better Off’. He presents the weekly FT Money Show audio podcast, and previously worked on the BBC TV programmes Short Change and Pound for Pound.

Alice Ross is deputy personal finance editor of FT Money. She specialises in pensions, investments and investment trusts. Alice joined FT Money in April 2008 - prior to that she was deputy editor at Money Management magazine.

Ellen Kelleher has been a personal finance reporter in the UK for close to four years. Before arriving in London, she worked in the FT's New York bureau where she covered the insurance sector.

Steve Lodge is a personal finance reporter on FT Money specialising in savings.


Josephine Cumbo has written about all aspects of personal finance but currently specialises in insurance. She also covered company news for FT.com. Prior to working at the FT she was a news reporter for the ABC.

Tanya Powley is a personal finance reporter on FT Money specialising in mortgages and the housing market. Tanya joined FT Money in November 2009 after working in Australia covering personal finance for the Australian Financial Review and its sister magazine Asset. Prior to that, Tanya wrote about mortgages for UK trade newspaper Money Marketing.

Jonathan Eley is editor of Investors Chronicle, and has been with the title for ten years. Before that he worked for newswires and trade journals in London, New York and Hong Kong.

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