It is not often that insurers get a public pat on the back for treating their customers fairly. But Aviva deserves a plaudit for today announcing that it will introduce discounts for cancer and multiple sclerosis (MS) exclusions which are applied on its critical illness policies.
This is a big step for fair treatment of customers who up until today were paying for elements of insurance that they could not claim on (and cancer and MS are among the most common claims on the policies) Aviva has taken its time to introduce these discounts, with its much smaller competitors bringing in fairer pricing for cancer and MS last year.
But today’s step by Aviva, the country’s largest insurer, does set the tone for the rest of the big players to follow suit.
L&G offers premium discounts for cancer (FT.com, 4 Dec 2009)