FT debate: How can media companies best get paid for their content online?

By Andrew Edgecliffe-Johnson

The free ride is coming to an end. Owners of media content, squeezed by a shrinking advertising market, piracy and aggregators building audiences from their stories, programmes and films, are looking for new ways to get paid for their efforts. In a week-long series starting today, the FT is looking a new at a sector many have left for dead. Amid the wreckage of an industry beset by a steep cyclical downturn and fundamental structural problems, answers are beginning to emerge about where media companies might find new opportunities for growth.
As publishers, broadcasters, games groups and social media upstarts alike redefine their businesses, common questions run through the sector: How can content re-establish its value? Will subscription, membership, e-commerce or micropayment models restore revenues or send consumers elsewhere? Should media owners charge for their content online, and how can they?

How can media companies best get paid for their content online? Leave your comments below and follow the series at www.ft.com/mediachallenge

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About the authors

Leyla Boulton is an editor on the FT's main newsdesk
Andrew Edgecliffe-Johnson is the FT's media editor
Robin Harding is an FT correspondent in Tokyo
George Parker is the FT's political editor
Sean Smith is an editor on the FT's international companies desk

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