Two years ago, the Saudi government put in place a strategy intended to protect its position in the world oil market. The plan was to increase their production to the point where prices fell. The aim was to squeeze other producers, in particular the US shale industry, and force them to cut output. The belief then was that the US industry needed a price of around $90 a barrel to keep going. Once prices fell below that level, the Saudis thought they would have protected their market share, and in the process, sent a sharp warning to others, particularly the Iranians who want to restore their production following the nuclear deal with the US.
The strategy has not only failed but has caused serious damage to the Saudis themselves. Prices fell much further than anyone anticipated because other participants in the market did not respond as expected. The Saudi increase in production has not destroyed the US industry – American output has fallen only marginally despite a 70 per cent drop in prices. The kingdom simply underestimated the resilience of the US producers and their ability to cut costs. Read more