Daily Archives: July 25, 2012

Tom Burgis

The Olympic Games has barely begun but already Usain Bolt has been disqualified.

The Advertising Standards Authority has ruled that a Virgin broadband advert featuring the fastest man on Earth impersonating the Virgin boss Sir Richard Branson was misleading. The company has told the authorities it would not be showing the advert again. Read more >>

London 2012 supremo Lord Coe opened a can of worms recently with a warning that anyone seeking to enter an Olympic venue wearing a Pepsi t-shirt could be turned away on the grounds that rival Coca Cola is the games’ official sponsor.

But can an advert for an egg-and-spoon race contravene the Olympics’ strict rules on branding and constitute ambush marketing? Yes, according to London’s Olympic organising committee (Locog). Read more >>

Eighty-one proud Indian athletes will limber up for London 2012’s opening ceremony this Friday, the country’s biggest ever contingent. Each will have their eyes on individual successes. But some may have a larger prize in mind: losing, finally, their country’s place atop the podium of global sporting underachievement.

India’s is a uniquely inept record. It boasts only 20 medals from more than a century of participation, more than half in field hockey. In only two other disciplines – athletics and wrestling – has an Indian graced the winner’s rostrum more than once. Athens 2004 produced just a single silver, in double trap shooting.