This man at the 2012 Olympic Games likes pin badges (FABRICE COFFRINI/AFP/GettyImages)

This man at the 2012 Olympic Games likes pin badges (FABRICE COFFRINI/AFP/GettyImages)

Pin badges are seen on the jacket of man at the London 2012 Olympic Games on August 1, 2012 in London (FABRICE COFFRINI/AFP/GettyImages)