The US is witnessing a quadrennial surge of interest in the sport of complaining about NBC’s approach of saving the best Olympic action until primetime, writes Andrew Edgecliffe-Johnson.
Figures from operators of virtual private networks suggest that viewers who cannot wait until 11pm to see Usain Bolt and do not have the pay-television subscription needed to see live footage on NBC’s web and mobile services have been looking elsewhere.
Expat Shield, a VPN that provides UK web addresses to overseas residents enabling them to view BBC broadcasts that would otherwise be blocked, reports that installations from the US shot up from an average of 250 a day before the Olympics began to 4,900 a day in the first week of the games. Read more

