BBC sport

The BBC sport site had its busiest day ever on Sunday as people flocked to watch Olympics coverage online, reports Rob Budden.

The BBC is delivering 24 simultaneous live channels over the web covering all the events at the Games. That equates to a total of 2,500 hours of coverage – 1,000 hours more than the Beijing Games.

On Sunday bbc.co.uk/sport had 8.3m global browsers – 2.2m of these overseas. These are big numbers. Indeed, the Olympics may well emerge as a key event in changing viewing habits for millions, with many no doubt watching sports content online for the first time. Read more