The mobile phone is emerging as the technology winner in the Olympics, with more and more stats to show that this is how vast numbers of people are finding out information about the games.
Google published some data on Tuesday showing that Olympics-related searches over mobile phone increased 10-fold in the first week of the games, and mobile is trumping any other technology at key moments.
Google’s analysis showed, for example, that searches for Paul McCartney surged when the former Beatle played Hey Jude during the opening ceremony, and the largest proportion of these searches came from smart phones, rather than desktop computers.
The data highlights how much the internet’s landscape is changing. The London Olympics are proving not just to be the first ‘social media games’ but also one where the mobile internet is coming of age.
In many countries in Europe, around a third of all Olympics related searches came from mobiles and in the UK, mobiles accounted for nearly half – 46 per cent of all Olympics queries.