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January 29, 2007

Brainstorming at Davos

Davos finished a couple of days ago, but I’m still banging on about it. After all, there is not much point in going to the World Economic Forum if you cannot boast about it for at least a week afterwards. Or as my colleague Martin Lukes put it: “The crush of business leaders, politicians, scientists and thinkers is so great I can hardly get my head around what I have seen and heard.” So true.

In fact one of the novelties of Davos for me was an introduction to Lukes-style brain-banging at the two “CEO Series” seminars, on globalisation and talent. I realise that in previous postings I have made a number of sniping comments about the CEO Series, so I would just like to put it on record that they were quite interesting. And – for me – one of the most interesting aspects was the strange way these things are conducted.

They both started fairly normally with a group discussion. But then we were split up into smaller “break-out groups” – which sounded more appropriate to Alcatraz than Davos. Each break-out group has somebody assigned to take notes on the discussion and then report back to the larger group.

Unfortunately, this role was assigned to me in the session on globalisation. If all that was involved was note-taking it might have been fine. But, from observing the other break-out groups, I noticed that I also seemed to be expected to play the role of discussion leader and animateur. At various points, you have to leap to your feet and say things like, “Guys, guys, where are we going with this.” Then you grab a felt-tip pin and start scribbling words and diagrams onto an easel.

Under normal circumstances, I could have coped. The trouble was that my break-out group of eight people contained two Nobel Prize winning economists – Joseph Stiglitz and Edmund Phelps, as well John Lipsky, the number two man at the IMF. So I just couldn’t face jumping up and shouting, “That’s all very well guys, but what are the take home points here?”

As a result I sat in mute silence for most of the lunch. But then with about 10 minutes to go, the main session organiser wandered over and pointed out disapprovingly that I still hadn’t written anything on my easel. Reluctantly, I got to my feet and started to scribble. Trying to reduce a 90-minute discussion between a couple of Nobel laureates into three bullet-points – while they sit there, smiling sweetly back at you – ranks as one of the more intimidating moments of my career. But they were very nice about it. At the end of my incredibly brief presentation, Professor Phelps said: “You make it all sound so simple.” I suppose you could interpret that in a number of ways, but I have decided to put a positive spin on it.

In fact my easel work was pretty feeble compared with that produced by the other rapporteurs. I had only used one colour felt-tip pin, whereas three seemed to be more normal. And my presentation was just a series of points, with numbers next to them. The real professionals had lots of words circled, with arrows pointing in all directions.

Two other aspects of the brain-banging came as a surprise to me. First, in the session for the whole group, there was a cartoonist drawing pictures on a whiteboard, to accompany the discussion. So when somebody mentioned the “Dangerous Dogs Act” in Britain, she drew a picture of a dangerous dog. Useful, I suppose, in case Professor Stiglitz was unfamiliar with the concept.

The second novelty was the use of pop music. When we returned to our seats to resume the main discussion, somebody put on Abba’s “Voulez-Vous” at top volume. This was a useful “take-home message” for me. If you want to get the best out of a Nobel laureate, blast him with a bit of Abba. It works wonders.

8 Responses to “Brainstorming at Davos”

Comments

  1. D g

    v amusing; as you point out there’s a lot of people out there making moolah from making the simple unintelligible

    but then you wouldn’t have a job

    Posted by: g davies | January 29th, 2007 at 10:15 pm | Report this comment
  2. Mr Rachman, another splendid Davos post. You should write a slim volume of Davos recollections, it would sell briskly.

    Posted by: Saleem Vaillancourt | January 29th, 2007 at 10:34 pm | Report this comment
  3. Lovely article. Brought back memories of all those wasted brainstorming sessions at various companies in the past where all the participants gave it their all with the results finishing up in various bottom drawers. Bit sad that this is the best Davos could do however.
    My most vivid example was when all senior execs were locked up for 2 days brainstorming key strategies flowing from the companies Mission Statement with group outcomes being presented to the top grouping of MD and GMs. After 2 days of work the top table just to show the rest how it was done then slipped into their breakout room and came back after 20 min with a new Mission Statement! Staff committment levels faltered at this point.

    Posted by: peter thomson | January 30th, 2007 at 1:15 am | Report this comment
  4. Mr Rachman,
    You have my sympathies. You know though, I can’t help being tantalised wondering what your team of geniuses actually came up with in the end. On the other hand, from my less elevating experiences of “break-outs” and “brainstorming,” (and also teaching, come to think of it), some very convincing ideas at the time can seem absurdly banal soon afterwards, so I would tend to trust your discretion not to disclose it.

    Posted by: Jonathan L, London | January 30th, 2007 at 10:23 am | Report this comment
  5. Dear Jonathan L,

    Actually I did write up the CEO forum on globalisation (the one with Stiglitz and Phelps) for the FT’s special Davos section. You should be able to find it here:
    http://www.ft.com/cms/s/006adc5c-ad63-11db-8709-0000779e2340.html

    Posted by: Gideon Rachman | January 30th, 2007 at 4:39 pm | Report this comment
  6. “But there was also a contrarian school represented in the room. This argued that the global economy is always characterised by imbalances of one sort or another. The US current account deficit is in large part a reflection of the attractiveness of the US as a home for funds. And an effort to unwind global imbalances could be counter-productive; the cure could be worse than the disease.”

    So you write. But Remember. The US current account deficit has been created from a surplus when they got into office to this enormous deficit under the Bush administration. Not as a reflection of the attractiveness of the US as a home for funds. I would imagine many who have invested are praying for the dollar to revert to its value when they invested.

    Posted by: M Dulverton | January 30th, 2007 at 8:03 pm | Report this comment
  7. Great (especially after tiring “solve-the-problem” day)! My personal favourite from the Davos section. Where would humanity be without such gentle distance?
    Please, carry on.

    Posted by: Ondrej R | January 30th, 2007 at 10:17 pm | Report this comment
  8. Having waited for several weeks for any ripples from Davos and noted nothing, I feel entitled to ask–

    is the event anything other than a brief gathering of the Rich, Brilliant and Powerful, at which the Rich pretend to be brilliant, the Brilliant delude themselves as to their power and the Powerful live as though rich?

    I suppose it would be undiplomatic to ask why you were there, and in any event you’ve mooted the question with your description of the claret tasting.

    Posted by: Dwight Cramer | February 15th, 2007 at 7:59 pm | Report this comment

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