The evolution of Google advertising?
The most striking aspect of Google’s new Universal Search pages is the embedded video, where searches relevant to content on Google Video and YouTube will be rewarded with actual video viewable on the page along with the usual relevant text links.
Sergey Brin, Google co-founder, suggested that YouTube might be seen in a new light other than pure entertainment. He said: Read more
Google announces Universal Search
Continuing our live notes from the Googleplex on Google’s Searchology event, 11.30 am Pacific time, Marissa Mayer, VP Search Products and User Experience, is now speaking and finally we have some meaty announcements:
"Our first announcement today is Universal Search breaking down the silos of search integrating Books, Local, Images, News and Video. When you search on Steve Jobs you get pictures of Steve, news, video of Steve, related searches, news archive results – all these items integrated on a page to give you a much more holistic answer. Nosferatu, the horror movie still gives you an IMDB link, but also a video is there – 84 minute video uploaded to Google Video. We are also bringing it in from other providers such as Metacafe, for Google and YouTube you can watch it in the results page, for others it’s a link to their sites. Read more
The Next Step In Search
Continuing our live notes from the Googleplex on Google’s Searchology event, 11 am Pacific time, Marissa Mayer, VP Search Products and User Experience, and Udi Manber, VP Engineering, are up next talking about the next step in the evolution of search:
Udi talks first, he joined Google 15 months ago, but has been working on search for 18 years, he is head of search quality efforts. Read more
The Ghost of Search Engines Past
Live notes from technology director Craig SilverStein’s talk at Google’s Searchology event. He was Google’s first employee:
“Comprehensiveness, relevance, speed and user experience were the important things, we decided at the start. Read more
Live from the Googleplex
9.30am pacific time: Google’s Searchology event is just starting here in Mountain View. It’s a day for the press and analysts to learn about what the agenda describes as the next step in the evolution of search. We’re starting with Search of Days Past from Craig Silverstein, Google’s Technology Director, then Search as We Know It Today, a talk by Ben Gomes, software engineer and Kerry Rodden, senior user experience researcher.
Then it’s Next Step in Evolution of Search – Udi Manber, VP engineering and Marissa Mayer, VP Search products and User Experience, before we get a Q&A and some search demos.
I’ll keep you updated on the morning’s events.
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Richard Waters has headed the FT's San Francisco bureau since 2002 and covers Google and Microsoft, among other things. A former New York bureau chief for the FT, he is intrigued by Silicon Valley's unique financial and business culture, and is looking forward to covering his second Tech Bust.
Chris Nuttall has been online and messing around with computers for more than 20 years and since 2004 has reported from the FT's San Francisco bureau on semiconductors, video games, consumer electronics and all things interwebby.
Maija Palmer has been writing about technology for the FT since 1999 and is fascinated by cybercrime, privacy and all the other issues of the information society. Based in London, she covers European tech companies and hopes that they won't all get acquired by American rivals.
Robin Kwong is the FT's technology, media and telecoms page editor in London. Formerly he was the Taipei correspondent and wrote about the companies that manufacture the vast majority of the world's computers and gadgets. He is interested in the intricacies of the technology supply chain and how China is increasingly changing the tech landscape.
Tim Bradshaw is the FT's digital media correspondent, and has just moved from London to join our team in San Francisco. He has covered start-ups such as Twitter and Spotify, as well as the online ambitions of more established media companies, such as the BBC iPlayer. He also covers the advertising, marketing and video-game industries. Tim has been writing about technology, business and finance since 2003.
