The video game industry is growing its arsenal of family-friendly controllers as it tries to expand beyond hard-core gamers.
Nintendo has widened the demographic with its motion-sensing Wii controller. It said today that 1 in 3 gamers using its products this year were women, compared to 1 in 5 for the industry as a whole. The proportion of gamers that are over 25 and playing Nintendo games was up from 14 per cent in 2005 to 23 per cent in 2007. Read more


Richard Waters
Chris Nuttall
Maija Palmer
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Tim Bradshaw