With only around 30 major companies attending rather than 400, and 3,000 attendees rather than 60,000, this year’s E3 video games convention was more for suits than surfers.
Gone was the overpowering music, crowds, booth babes and Hollywood sets of the Los Angeles Convention Center.
Price cut, what price cut? says Robbie Bach, head of Microsoft’s Entertainment and Devices division, about Sony’s $100 reduction in the cost of its 60Gb PlayStation 3 console to $499 this week.
Sony also introduced a $599 80Gb version and had earlier dropped the weak-selling $499 20Gb version from the US market.