Daily Archives: July 16, 2007

Richard Waters

Washington_post_logo Hyper-local is the new buzzword in the news business. As the battle for attention gets more relentless, this is the ultimate front line: the place where you fight for one reader (and one local advertiser) at a time with the information that is most personally relevant.

The Washington Post’s online salvo in this market (the experimental Loudonextra.com, launched today) offers possible answers to two of the questions that dog Old Media as it turns its attention to this business.