Daily Archives: August 15, 2007

Richard Waters

Long_tail_2 It used to be called Vanity Publishing – releasing books that don’t sell enough copies to support the sort of print run a publisher needs to make a profit. But thanks to the "long tail" economics of the internet, and aided by Xerox’s latest print-on-demand technologies, there is now a race on to tap a part of the market that most publishers have long stayed clear of. Read more