Call it the winner’s curse. Facebook Platform – a service that allows outside developers to build applications that work on the Facebook social networking site – sparked huge interest when it launched this spring.
The service proved so popular that Facebook almost immediately began receiving complaints that some rogue opportunists were spamming users’ friends with application invites. Power users who installed many applications soon found that their Facebook news feeds – an important source of information about what is going on in their friend networks – were being flooded with application updates. Other users reported isolated cases of developers engaging in deceptive or misleading practices, such as tricking users into inviting friends to join a new application. Read more