Some very big bets are being placed on finding the next online media conglomerates. One thing these companies have in common: they don’t spend too much money on content, but have models designed to aggregate large audiences on the Web.
Glam Media, which claims to have the largest reach of any Website aimed at women, is understood to be looking to raise $250m from private investors. Glam likes to think of itself as a US-style TV network for the Web. It creates a small amount of content, a brand and advertising: other websites with relevant content that want to sign on to the network have to commit to an exclusive relationship, making them the equivalent of the "owned and operated" stations of the TV networks (though Glam doesn’t go actually buy them outright.) This aggregated audience has now reached 25m unique visitors. Read more