Daily Archives: October 12, 2007

Warning_signHenry Blodget, the disgraced dotcom stock analyst turned blogger, provides futher evidence to support his theory (and ours) that fallout from the subprime mortgage crisis could hit companies like Google and Yahoo. Mortgage lenders and the companies that serve them are among the biggest buyers of online ads. If fallout from the mortgage crisis caused these companies to stop buying online ads, it could hit the internet sector and its flush stock valuations hard. 

The latest figure from Nielsen//Netratings show that purchases by the top ten online ad buyers have indeed slowed from August to September. Blodget sums it up neatly:  Read more