Mark Zuckerberg was in rare form today as revealed the "social ads" that form the core of Facebook’s long-awaited new advertising technology. Not only did the young Facebook founder wear a rather dapper pair of closed-toed leather shoes in place of his trademark Adidas sandals, he also turned uncharacteristically emotional as he displayed Facebook’s new ads to the assembled audience of advertising and marketing execs.
In a move out of the Steve Jobs playbook, the 23 year-old internet mogul said the ads, which companies will pay to have appear on users’ Facebook pages, were beautiful and made him very happy. But will Facebook’s users feel the same? Read more


Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw