Daily Archives: November 29, 2007

Richard Waters

Pdf_advertising_2  Are there any corners of the Web that won’t end up plastered in advertising?

Today comes news of a plan by Adobe and Yahoo! to attach ads to PDF documents displayed inside a browser. Given the A4 size, PDFs leave space for a column of adverts to be attached in the right hand margin of the screen: they will be supplied dynamically by Yahoo, using its standard keyword bidding system and contextualisation engine. Read more