Barry Diller must be feeling pretty frustrated about the search business. When he bought the small but feisty Ask Jeeves three years ago he said his aim was to boost its traffic, partly by plugging it into all of IAC’s other websites. He even took a financial hit, slashing the number of sponsored listings carried on search results pages to make the service less off-putting.
The result? Ask.com (as it is now called) remains decidedly small and feisty. According to comScore, its share of the US search market was just over 5 per cent when IAC bought it: it’s now just below 5 per cent. That is despite a number of user interface innovations that have generally won it good reviews, including the latest "Ask3D" search results page. Read more




Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw