The maths for guessing the future of computer processing power is no longer “Think of a number and then double it.”
It should be getting easier in this multi-core world. We’ve gone from single brains to two brains and now quad-core microprocessors, so eight should be next, right? Read more
So the fall-off in paid clicks on Google wasn’t a one-month phenomenon. The comScore report a month ago that the number of clicks on the search engine’s adverts had fallen slightly in January from a year before touched off fears that the Great Google Slowdown had set in. It didn’t matter that comScore itself later argued that quality improvements in Google’s ad system could account for the decline: the seeds of doubt had been sown.
The latest figures show that this was not an isolated phenomenon. The research firm now says that Google’s paid clicks in the US edged up by 3.1 per cent in February, which is at least better than the 0.3 per cent decline the month before. But this still represents a major deceleration from the 25 per cent increase in the fourth quarter of last year, and with search queries still growing strongly it points to a big change in the way searchers respond to adverts. Read more
There’s an interesting new twist today to Amazon.com’s ambitious “computer-in-the-cloud” plan. From now on, companies which rely on the etailer to run aspects of their computing for them can choose where those tasks get handled.
This raises interesting legal implications. For instance, Amazon now says customers can select whether they want their computing to take place in a datacenter in the US or in Europe. So anyone concerned about the snooping eyes of Uncle Sam (think Patriot Act) might prefer to go off-shore. Read more