Daily Archives: March 31, 2008

Richard Waters

gears.jpgGoogle’s anti-Microsoft strategy continues to unfold. Today brings news that its online Docs applications will soon step beyond the Web and onto the desktop. (This is accomplished with the Google Gears browser plug-in, which lets you access internet applications while offline by using the hard drive as a cache – a company representative offered to “whitelist” me so I can start using it today, but the less privileged among you will have to wait until this feature becomes generally available over “the next few weeks.”)

Google likes to cloak its new product features in uplifting rhetoric: the company only looks to delight its users, it isn’t motivated by the sort of competitive strategy that other companies employ, and so on. But the evolution of Docs has always looked like a very deliberate plan hatched with its Redmond rival in mind.

Early on, CEO Eric Schmidt talked down the capabilities of Docs as a rival for Office: the main attraction was the ability to share documents, spreadsheets and other files over the Web, and anyway browser-based apps were very poor relations of their desktop cousins. 

Then, nearly a year ago, the tune changed. Having rounded out Docs into an Office-like suite of apps, Google said it was adding “applications” to its corporate mission statement (alongside search and advertising.) For good measure, Schmidt said that online apps were starting to become a real alternative to desktop software since browser technology had advanced far faster than he had expected (what a surprise!)

Extending Docs offline looks like the next step. Giving users the ability to write, edit or view files while not connected to the Web (any changes are automatically synchronised with the version on Google’s servers once the machine goes online again) removes one of the main disincentives for using Docs.

Google’s leaders have at times given tell-tale hints about the real strategy here. Last year Mr Schmidt conceded that while many companies might not yet consider adopting Google’s applications, they were still likely to use the threat of switching away from Office as a way to get a better deal out of Microsoft. Thanks to the new offline capabilities, this negotitating leverage is about to get stronger.

FT techfeed

Tech Blog

Analysis & reviews

About this blog Blog guide
Richard Waters, Chris Nuttall and April Dembosky in the FT's San Francisco bureau share their views - plus tech insights from Tim Bradshaw and Maija Palmer in London and Robin Kwong in Taipei.



Read about the authors


To comment, please register for free with FT.com and read our policy on submitting comments.

All posts are published in UK time.

Contact the FT Tech Hub team: richard.waters@ft.com, chris.nuttall@ft.com, april.dembosky@ft.com, maija.palmer@ft.com, robin.kwong@ft.com and tim.bradshaw@ft.com.

See the full list of FT blogs.

Archive

« Feb Apr »March 2008
M T W T F S S
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Tech analysis and reviews

Coding for dummies

Execs learn geek techniques

Time for smartwatches?

Sony synchronises watches with smartphones

Tags

advertising android apple AT&T Electronic Arts Europe Facebook funding google hacking hewlett-packard HP htc instagram intel iPad iphone IPO Jawbone kindle fire London megaupload microsoft Mobile Netflix Nintendo nokia nokia lumia nook patents privacy samsung smartphones social media social networking Sony Spotify story of the week Tablets Toshiba twitter venture capital Wikipedia Yahoo Zynga