That is the new mantra for a band of internet operators which until now has lived in a twilight world where the value of domain names can rise and fall as fast as a dotcom stock price, and where mastering the latest tricks for syphoning traffic from Google can make the difference between fortune and bankruptcy.

Communicate.com (now renamed Live Current Media) is a case in point. The various businesses this company has been through, as described to me by new boss Geoff Hampson, read like an opportunists’ history of the internet: Read more