Google understands that it has a big transparency problem. That much is clear from a blog posting today by Udi Manber, the engineer in charge of its search quality. The problem is, there is very little the company can do about it.
The problem stems from the “black box” nature of its search ranking algorithms. No one knows why some websites come out higher than others in response to certain queries, and the methodology is always changing. That creates headaches for anyone who relies to any significant degree on traffic from Google (i.e., just about every business on the Web.) Read more