Daily Archives: June 9, 2008

Richard Waters

Depending on how you look at it, the news that widget-maker RockYou has just raised $35m is either a sign that boundless hope continues to rein supreme in Web 2.0 financing, or that at least some degree of caution is creeping into the sector.

Like Slide, which raised $50m on a $500m valuation at the end of last year, RockYou is only just at the start of trying to work out how (if) it can make money from its little “social” applications, which users can embed into their Facebook page (as we reported before, these widgets don’t make much money yet.) The fact that RockYou has now raised more than $50m in all points to the high level of confidence that where audiences go in social media, advertisers will eventually follow.