Storm clouds are gathering over the advertising industry. But, this being Cannes, media folk are happy to ignore the rain and instead concentrate on the accompanying sound and light show. The strong Euro and economic gloom has not prevented the Cannes Lions International Advertising Festival – run by GMG and Apax-owned Emap – from attracting thousands of delegates and 28,000 entries from 85 countries. That’s up 5.8 per cent compared to last year.
With even more parties promised this year, the ad world isn’t going to let anyone rain on its parade by pondering whether the cash blown on festivities can ever be recouped by the deals done between the Carlton terrace and the notorious Gutter bar.
Lightning has already struck twice for BBDO, the New York agency, for its “Voyeur” campaign for US TV network HBO. This huge video projection against the side of a New York apartment block, appearing to reveal the kitchen-sink dramas within, scooped a second Grand Prix in the Outdoor category, hot on the heels of yesterday’s Promotions gong. The talk of the Lower East Side prompted a million visits to promotional site www.hbovoyeur.com and, in ad-speak, strengthened “super-fans’ engagement” with HBO. Read more