Daily Archives: June 19, 2008

Technology is having a big influence on the Cannes Lions advertising festival this year – and not just because of the €220,000-a-week 132-foot yacht, which  lead sponsor Microsoft has parked in the middle of the bay.

The lines between TV spots and viral web videos are officially blurred by the inclusion of creative from any screen – from cinema to mobile phone – in this year’s Film Lions. Creatives from the offline world are getting to grips with digital tools, even if their companies’ structures and business models haven’t quite caught up. Read more