Daily Archives: June 23, 2008

Richard Waters Google tries to lure advertisers with better Web data

June 23, 2008 11:39 pm by Richard Waters

It looks as though Google is about to hand more ammunition to the critics who claim that it is fast gaining excessive power in the digital advertising industry.

A spokesperson for the company says that on Tuesday it will announce a new Web measurement tool to give advertisers a better idea of the true size of online audiences. This sort of information is badly needed – as we reported before, there are big disagreements over the way companies like comScore and Nielsen assess the size of a particular Website’s audience, and the row that has been raging over this issue has damaged what little credibility they had left. Read more

Posted in Internet |

Richard Waters Is Microsoft about to backtrack on “Vista for all”?

June 23, 2008 5:57 pm by Richard Waters

windows-xp.jpgWindows XP is not dead yet. With a week to go, the vibes are getting stronger that the unpopularity of Vista (deserved or not) will force Microsoft to back off from its plan to kill XP entirely.

There was a notable pause a few days ago when I asked Kevin Johnson, who runs the Windows division, whether XP would get a stay of execution (as anyone who knows the self-assured Johnson will attest, this in itself is out of character.) This is what he finally had to say, after careful consideration: Read more

Posted in Software |