As a marketing exercise to boost interest in its forthcoming game Spore
, Electronic Arts’ release of Creature Creator
has been something of a masterstroke.
The software allows users to create all manner of strange creatures and objects that can be placed in the surreal world Spore develops, from single-cell creatures to masters of the universe.
Microsoft might have no experience at big-time Wall Street wheeling and dealing, but you have to wonder how it got itself into the mess that was spreading in all directions on Monday.
For weeks it stayed clear of Carl Icahn, letting the veteran activist do the dirty work of roughing up Jerry Yang and the rest of Yahoo’s board. There was still some value in keeping to the high ground.