Spore is made of the Wright stuff for success
As a marketing exercise to boost interest in its forthcoming game Spore, Electronic Arts’ release of Creature Creator has been something of a masterstroke.
The software allows users to create all manner of strange creatures and objects that can be placed in the surreal world Spore develops, from single-cell creatures to masters of the universe. Read more
MicroHoo: it pays to choose your friends carefully
Microsoft might have no experience at big-time Wall Street wheeling and dealing, but you have to wonder how it got itself into the mess that was spreading in all directions on Monday.
For weeks it stayed clear of Carl Icahn, letting the veteran activist do the dirty work of roughing up Jerry Yang and the rest of Yahoo’s board. There was still some value in keeping to the high ground. Read more
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Richard Waters has headed the FT's San Francisco bureau since 2002 and covers Google and Microsoft, among other things. A former New York bureau chief for the FT, he is intrigued by Silicon Valley's unique financial and business culture, and is looking forward to covering his second Tech Bust.
Chris Nuttall has been online and messing around with computers for more than 20 years and since 2004 has reported from the FT's San Francisco bureau on semiconductors, video games, consumer electronics and all things interwebby.
Maija Palmer has been writing about technology for the FT since 1999 and is fascinated by cybercrime, privacy and all the other issues of the information society. Based in London, she covers European tech companies and hopes that they won't all get acquired by American rivals.
Robin Kwong is the FT's technology, media and telecoms page editor in London. Formerly he was the Taipei correspondent and wrote about the companies that manufacture the vast majority of the world's computers and gadgets. He is interested in the intricacies of the technology supply chain and how China is increasingly changing the tech landscape.
Tim Bradshaw is the FT's digital media correspondent, and has just moved from London to join our team in San Francisco. He has covered start-ups such as Twitter and Spotify, as well as the online ambitions of more established media companies, such as the BBC iPlayer. He also covers the advertising, marketing and video-game industries. Tim has been writing about technology, business and finance since 2003.
