Daily Archives: July 15, 2008

Richard Waters

Google doesn’t set the prices for its adverts, advertisers do, by bidding in an auction. So if advertisers are willing to pay more on Google, it must be because Google delivers better clicks (or leads.) Why should anyone get hurt if Yahoo wants to feed some of its own inventory into the Google auction to take advantage of this?

That’s the basic argument that the two companies pulled out again today as they locked horns with Microsoft in front of two Congressional committees. Read more