Daily Archives: July 16, 2008

Richard Waters

It looks like London ad agency Beattie McGuinness Bungay is the first to have cracked the code for using Apple’s new App Store as a vehicle for corporate sponsorship.

The free game it produced for Carling, which makes great use of the iPhone’s accelerometer, has made it into the top ten list of most-downloaded free apps. That puts it ahead of things like Google’s new mobile search application and MySpace. Read more