Daily Archives: August 7, 2008

Richard Waters

The integration of the Google and DoubleClick advertising systems continues apace, with no sign that Google is pausing to rethink DoubleClick audience-tracking techniques that it once held to be undesirable.

You might remember that when it agreed the acquisition last year Google said it would investigate ways to minimise the invasiveness of the cookies that DoubleClick plants on the computers of internet users who see the ads it serves. Read more >>