You really have to wonder about Jerry Yang’s sense of timing.
Yahoo! has spent months talking up its forthcoming Amp online advertising platform (or, to give it its proper name, AMP!) This is the system that is meant to give advertisers a simpler, more effective way of placing ads around the Web, on Yahoo’s sites and beyond. Yahoo needs some quick results to prove that it can survive on its own: a lot is riding on Amp. Read more



Richard Waters
Chris Nuttall
Maija Palmer
Robin Kwong
Tim Bradshaw