If you’re a journalist, you have to love Steve Ballmer. Something quotable always seems to be falling out of his mouth. In public, he is a mixture of loud-mouthed bully, bumbling reasonableness and calculating shark.
So which persona was responsible for his comment today at a Gartner technology symposium in Florida? According to a Bloomberg report, the Microsoft CEO said that a deal with Yahoo “may still make economic sense for shareholders of both companies,” though there are no talks going on at the moment. Read more

Microsoft marketing has an identity crisis. Which means Microsoft doesn’t know how to talk to its customers, and that’s a big issue for the company.
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