Daily Archives: March 12, 2009

Chris Nuttall

Google has been speaking in different tongues with its voice strategy, but there are signs that its ambitions in telephony are coming into focus.

Last night, it unveiled Google Voice - a rebranding of GrandCentral, bought in July 2007. The company usually takes a long time reworking its acquisitions, some of them never reappearing at all, so the nearly two years it has spent on GrandCentral seems par for the course. Read more

  • Apple has introduced a new version of its smallest MP3 player, the shuffle. It’s almost half the size of the old one and has twice the capacity at 4Gb – enough for 1,000 songs. New to the iPod line is its “VoiceOver” ability – press a button and it speaks the name of the artist and song.
  • Microsoft revealed more details of its Windows Marketplace for Mobile – its version for Windows Mobile phones of Apple‘s App Store for the iPhone. Like Apple, Microsoft will take a 30 per cent cut from developers of applications, but it emphasises “transparency throughout the certification process,” something Apple has been criticised as lacking.
  • Google said it would begin using behavioural targetting for its ads – showing ads related to a user’s interests. It promises more relevant and effective ads for users and advertisers respectively, but the practice is controversial.

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