Daily Archives: April 9, 2009

The creators of Guitar Hero, the video game that transforms console players into plastic-guitar-wielding maniacs, have big plans to extend the brand.

Speaking at the MI6 game marketing conference in San Francisco on Wednesday, Kai Huang, co-founder with his brother Charles of RedOctane, the Guitar Hero publisher, said he believed the industry was in the early stages of developing a huge category around music. Read more