Microsoft is taking aim at Google’s core business with Bing, its new search engine.
Initial reviews around the web are positive. CNET said, “in search presentation, Bing wins.” Geekword said it was not just renamed Live Search, but rather “a significant upgrade that contains new features and a new interface and is considered as a decision engine.” But Search Engine Land made it clear that, “no, Bing is not a ‘Google Killer.’”
FT reporter Joe Menn attended Bing’s unveiling at the D7 conference, and filed this report:
Microsoft Chief Executive Steve Ballmer gave an impressive demonstration of the company’s improved search engine, rebranded as “Bing,” at a technology conference in Carlsbad California.



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