Daily Archives: June 21, 2009

Chris Nuttall

What’s next in personal computing after netbooks? The answer, it seems, depends very much on what directions the makers of microprocessors are taking.

If you were to ask Intel – at its Research Day this week - the answer would be Mids (mobile internet devices). AMD said in a briefing it was “thin and light” or “ultrathin”, while Freescale came up with some interesting-looking “smartbook” concept machines (pictured) at this month’s Computex trade show in Taiwan. 

Jerry Maguire, the fictional sports agent played by Tom Cruise, summed up well the spirit of Taiwan Semiconductor Manufacturing Company’s new Open Innovation Platform initiative.

“Help me . . . help you,” Mr Maguire implored his one remaining client in the 1996 film.

Morris Chang, founder and recently chief executive again of the world’s biggest contract chip maker, has a far larger network of customers than Mr Maguire but found himself preaching the same message this week when he addressed clients at TSMC’s annual technology symposium.

“We don’t want to play a zero-sum game with our clients”, the 77 year-old Mr Chang told them.