Daily Archives: June 25, 2009

Tim Bradshaw

It’s renowned as the most digitally savvy election campaign yet. The story of how Barack Obama used social media to build grassroots support has become the stuff of social-media legend.

But when David Plouffe, Obama’s campaign manager, took to the stage at the Cannes Lions  International Advertising Festival today, the surprising message for marketers was to keep  it “old school”: email and TV are still critically important. Read more

Chris Nuttall

Microsoft has announced what consumers will be paying for Windows 7 when the new operating system is launched in October, which may seem a bit rich to those who feel they have been paying for a long time for choosing to use the current Windows Vista.

Vista has been a clunker of an OS from Microsoft, so bad its 8-year-old predecessor Windows XP is a joy to use in comparison and remains the safe OS of choice for the corporate world. Read more

  • Apple‘s new iPhone 3G S, which costs an unsubsidised $599 to buy in the 16Gb version, costs only $179 to make, according to iSuppli. The research firm took the phone apart to price its parts and found Toshiba provided the most expensive component – the flash memory at $24.
  • Google unveiled a public trial of a key piece of its mobile internet strategy - an extension of the AdSense network to mobile app developers. Developers will be able to include adverts in their apps targeted by keyword, demographics and location. This potentially gives developers access to the entire base of AdSense advertisers, posing a big challenge to specialist mobile ad networks like AdMobs.
  • Seagate Technology, which has cut jobs and salaries and restructured to combat slumping hard-drive sales, may have turned a corner. In a trading update, it raised its sales expectations for the current quarter to between $2.2bn and $2.3bn and predicted the industry would sell 120m hard drives, compared to its earlier estimate of 114m.

 Read more

David Gelles

Big companies have been using social media to good effect for some time now. Ford used Twitter to extinguish a public relations crisis. Dell combs the blogosphere looking for disgruntled customers, then reaches out to make amends.

These examples, like most uses of corporate social media, are reactive. Companies, it seems, are willing to engage with their customers, but only once they’ve become upset.

Yet as sophisticated communications teams get savvier with social media, some companies are getting proactive. Read more

The FT’s John Gapper writes that Apple, which just released the new iPhone 3GS, has become the hub of a creative network that is helping it stay ahead of its rivals.

It seems odd that companies can gain an advantage by working with others and by sharing knowledge. Yet being part of a network not only can help a company to gain from others’ knowledge but also can reinforce its market position, as Apple’s contest with Palm shows. Read more