Microsoft has announced what consumers will be paying for Windows 7 when the new operating system is launched in October, which may seem a bit rich to those who feel they have been paying for a long time for choosing to use the current Windows Vista.
Vista has been a clunker of an OS from Microsoft, so bad its 8-year-old predecessor Windows XP is a joy to use in comparison and remains the safe OS of choice for the corporate world. Read more
Big companies have been using social media to good effect for some time now. Ford used Twitter to extinguish a public relations crisis. Dell combs the blogosphere looking for disgruntled customers, then reaches out to make amends.
These examples, like most uses of corporate social media, are reactive. Companies, it seems, are willing to engage with their customers, but only once they’ve become upset.
Yet as sophisticated communications teams get savvier with social media, some companies are getting proactive. Read more
The FT’s John Gapper writes that Apple, which just released the new iPhone 3GS, has become the hub of a creative network that is helping it stay ahead of its rivals.
It seems odd that companies can gain an advantage by working with others and by sharing knowledge. Yet being part of a network not only can help a company to gain from others’ knowledge but also can reinforce its market position, as Apple’s contest with Palm shows.