Daily Archives: June 26, 2009

Tim Bradshaw Spike Lee: With user-generated content, who needs ad agencies?

June 26, 2009 9:13 am by Tim Bradshaw

A boy lies on his back on a boardroom table in a high-rise office block in Toyko. He pulls out his Nokia, takes a photo of the setting sun – upside down – and sends it to his girlfriend in New York, where dawn is breaking. “Now I know we share the same horizon,” says the voiceover. “My sunset is your sunrise.”

It’s a brilliant Nokia ad – the sort of simple, well-executed idea that agencies charge six-figure sums for. Only this one wasn’t made by an ad agency – it was made by Hiroki Ono, a 23-year-old film student from Yokohama, Japan, who’d never made an ad before. The film, “Feel the globe”, took just two days to make. Read more

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Posted in Digital media |

techfile 26.6.09

June 26, 2009 6:00 am by morning call
  • The board of the Internet Corporation for Assigned Names and Numbers, better known as ICANN, picked as the nonprofit group’s chief executive Rod Beckstrom, who until earlier this year served as cyber-security czar at the US Department of Homeland Security. Like his predecessors, Mr Beckstrom didn’t accomplish much there, but it later emerged he had a skeleton staff and equivalent funding. ICANN is as close to a governing body as the internet gets, but its core mission is minding the process by which Website names and numeric addresses are assigned.
  • Some early buyers of Windows 7 will get it for the knock-down price of $49.99. Rob Enderle thought the limited-time special offer was a direct response to the $29 Apple is charging for an upgrade to Snow Leopard. Michael Gartenberg called it a “missed opportunity” to give all Vista users the chance to move beyond the much-maligned operating system.

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Posted in Techfile |